Jul 16, 2025
Best Practices For Designing Great Landing Pages
We often hear from clients who think that a landing page is just a simplified version of their website, but that isn't really the case. Websites and landing pages differ in that a landing page has a very focused goal of providing your audience with specific information about just one product or service that you are offering. They are designed to nurture those customers who are not quite ready to commit by demonstrating the value your product or service can offer. When you work with an experienced website designer in Knoxville, TN, to create your landing pages, you can expect to see increased conversion rates and sales growth.
With that in mind, let's take a look at some of the best practices a website designer in Knoxville, TN, should follow when building a landing page that converts.
Crafting a Winning Headline
One of the first things people see when they open your landing page is the headline. The majority of visitors will make a snap decision based on that headline to either stay and learn more or navigate to another page. That means you need to craft the perfect headline that will grab their attention. Here are some important things to keep in mind when crafting a compelling headline:
- Don't be ambiguous! It needs to clearly reflect the content of your page.
- Use your headline to convey the benefits your product will offer - what problem will it solve?
- Optimize your headline with an appropriate keyword phrase that you want your landing page to rank for
- Be consistent and use the same headline in other marketing materials, such as PPC ads and email blasts!
Each Campaign Needs a Custom Landing Page
One of the most important things to remember when you hire a website designer in Knoxville, TN, is that each of your campaigns is going to need its own custom landing page. This is because the content someone clicks on needs to be a close match for the headline and body of the landing page. This process is referred to as 'message match' and is a key component of creating a great user experience. If you are promoting multiple products or variations of a product, it is best practice to run a separate campaign for each and create a corresponding custom landing page for each campaign.
Make Smart Choices For Images
Did you know that your visitors will remember around 65% more of your content if it includes relevant images? Not only is it important that you include them on your landing page but you also need to be careful to choose the best images to reflect your content. If you're working with a website designer in Knoxville, TN, make sure your landing page includes a powerful, relevant image—one that clearly shows your product or service in action or previews what users will gain by converting. The right image can boost conversions, but the wrong one can be a distraction. Aim for visuals that are original, attention-grabbing, and purposefully placed to guide your visitor toward taking the next step.
Pro Tip: To truly elevate your landing pages, consider incorporating a short, educational video as an excellent way to capture attention and educate your audience.
Include an Engaging Call to Action
Your website designer in Knoxville, TN, can build you the most attractive landing page in the world, but without an engaging call to action, it will be completely useless! 3 key factors create compelling CTAs:
- Use engaging copy that clearly communicates what the user can expect to receive. For example, instead of 'get started' or 'submit,' consider using phrases like 'Claim Your Free Trial' or 'Book A Demo.'
- The color of the button should contrast with the other elements on the page to draw attention. You may want to perform A/B testing to determine which color is most effective, but bold choices like red and yellow are often very effective.
- Strategic placement is also important. A compelling call-to-action (CTA) needs to stand out and be easily accessible. Your website designer in Knoxville, TN, should place it where users naturally look—like near the top of your website (above the fold) or in the heart of your email content. Ensure it's visually striking, easy to click, and guides users toward the desired action. A well-placed CTA can make all the difference in driving engagement.
Keep It Simple!
Once your website designer in Knoxville, TN, has designed a beautiful landing page with engaging headlines and compelling CTAs, don't let a poorly designed lead capture form let you down at the final hurdle! Your visitors don't want to waste time on long, complicated forms, and they don't want to share a lot of personal information to secure an offer or trial. Only ask for the essential information, such as name and email address. They can provide additional information at a later date when they become a customer.
A high-converting landing page is more than just a simplified version of your website—it's a strategic tool designed to guide your audience toward taking a specific action. From compelling headlines and custom campaign pages to smart image choices and clear calls to action, every element plays a role in boosting engagement and driving results. By partnering with an experienced website designer in Knoxville, TN, you can ensure your landing pages are built for performance, helping turn more visitors into loyal customers.
To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Strategy Consultant headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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