Nov 20, 2025
Discover the Key Characteristics of a Great Website
When you think of a great website, what are the features that come to mind? If you are like most people, you probably think of an aesthetically pleasing design and a user-friendly navigation menu. However, when it comes to building a truly great website, there is much more that goes into it. You also need to consider how quickly it loads, how well it will rank, and whether it will provide visitors with the quality information they need to answer their questions. That is why it is so important to work with an experienced website designer in Knoxville, TN, to make sure your new website checks all of the boxes!
With that in mind, here are some of the key characteristics that make a great website, as revealed by a website designer in Knoxville, TN.
1 - A Clear Purpose
One of the first questions you need to ask yourself before building a website for your brand is What purpose do you want your website to serve? It is important to think about what you want to achieve, as this may inform the different features you include on your website. Will you need an e-commerce platform to sell your product? Is your primary goal to provide information to your target audience? Is your website a vehicle to capture leads? With Google placing greater importance on user intent, it is important to consider what your visitors will do once they land on your website. Different pages can serve different purposes, but your website should also have a main purpose. Talk to a local website designer in Knoxville, TN, to decide which approach you will take when building your new website.
2 - Quality Content
It is important to remember that a great website is not built on visual appeal alone! You can have the prettiest website around, but if your content is not up to scratch, you are not going to get very far. You've likely heard the phrase 'content is king' thrown around a lot on the internet, and there is a good reason for that. One of the many ranking factors in the Google algorithm is whether websites contain high-quality, relevant content. Poor-quality content stuffed with keywords is unlikely to perform well, while long-form content that offers visitors value will be given priority in search rankings. Ask yourself what your visitors gain from reading your content. It should aim to educate, entertain, or evoke emotion. While planning your new website, choose a website designer in Knoxville, TN, who can also help to develop a powerful editorial calendar to ensure your content hits the mark.
3 - An Excellent User Experience
Google also prioritizes a good user experience when determining how high a website ranks in search results. In the current digital climate, your website is often the first impression your business makes. That means good customer service starts the moment your website loads. Think about how visitors will feel when visiting your website. Is it welcoming? Can users easily find the information they are looking for in the fewest number of clicks possible? Is there an easy way to contact you to find out more? Work with your website designer in Knoxville, TN, to create a website that is easy to navigate and provides a pleasant experience for visitors.
4 - Don't Neglect Performance
When building a great website, don't neglect the backend! Not only does your website need to look great, but it also has to perform well in terms of loading speed, search engine optimization, and functionality. In short, it has to be much more than a pretty face! When choosing a website designer in Knoxville, TN, make sure you work with someone who understands the importance of performance as well as aesthetics. At bluedress INTERNET MARKETING®, we offer a full-service program from designing and building your website to providing ongoing maintenance and support to help you rank on page one of Google.
5 - Mobile Optimization
Did you know that mobile traffic now makes up more than half of all website traffic? That means it is more important than ever before for your website to be optimized for mobile devices. Not only should your website display properly on smaller screens, but you also want to ensure that the navigation menu is easy to use on mobile devices. Having a website optimized for mobile use is more than just shrinking your desktop site! Some elements may need to be redesigned to make them compatible. Your website designer in Knoxville, TN, should test the design across multiple screen sizes and browsers to ensure optimal performance for all visitors.
In today's competitive digital world, your website is often the first interaction potential customers have with your business—so it needs to make a lasting impression. A great website combines purpose, quality content, seamless user experience, strong performance, and mobile optimization to create a platform that not only looks professional but also drives results. Partnering with an experienced website designer in Knoxville, TN, ensures every one of these elements comes together perfectly. From design and functionality to SEO and mobile responsiveness, the right team will help you build a website that truly represents your brand and converts visitors into loyal customers. Ready to elevate your online presence? Contact bluedress INTERNET MARKETING® today to start building a website that works as hard as you do.
To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Strategy Consultant headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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