Mar 26, 2025
When you are ready to either build your first website or refresh an existing one, there are a number of different things you will need to consider before settling on the right design. One of the key decisions is going to be whether to invest in a custom coded website or use a premade template. The decision you make can significantly impact the overall look and functionality of your website, so it is important to discuss your options with a web designer in Knoxville and weigh up the pros and cons of each option.
At bluedress INTERNET MARKETING®, we create custom coded websites that are exclusively designed with your best interests in mind. We don’t want our customers to settle for a cookie cutter design that looks the same as their competitors. We want them to have a website that fully aligns with their brand and their business goals. With that in mind, let’s talk about some of the reasons why you should consider a custom design over a premade template when working with a website designer in Knoxville.
What is The Difference Between Custom Designs & Templates?
First, let’s take a moment to discuss the difference between a custom website design and a template. If you choose to use a website template, you are working with a preset design with a specific style and layout. You will be able to alter this template to suit your needs by changing the colors and inserting your own images and content. However, beyond these simple changes, your options are very limited and you won’t be able to incorporate any unique features. It is also important to note that anyone can use the same template meaning you could have the exact same website as some of your biggest rivals! However, when you work with a website designer in Knoxville to create a custom website, everything is built to your exact specifications from the ground up. You don’t have to worry about fitting into a pre-exisiting mold. Your custom website can have the features you want and will look unique when placed next to your competitors.
What Are the Advantages of a Custom Website?
Working with a website designer in Knoxville to create a fully custom website for your brand comes with a wealth of benefits for your business. Let’s take a look at some of the most popular advantages of going down the custom route when building your new website.
- Unique Design & Branding - A custom website is built from scratch, ensuring it aligns perfectly with your brand identity. Templates often look generic and are used by multiple businesses.
- Better Speed & Performance - Custom-coded websites are optimized for performance, with only the necessary code and no bloat. Templates often come with excess features and scripts that slow down loading times.
- Full Control & Flexibility - Your website designer in Knoxville will have complete control over design, functionality, and scalability. Templates can be restrictive and may not allow deep customization.
- SEO Optimization - Custom websites can be optimized from the ground up for SEO, helping with search rankings. Many templates have bloated code that can negatively impact SEO.
- Future Proofing - A custom website can be built to scale as your business grows. Templates may not support complex future updates or custom features.
- Enhanced Security - Custom-coded sites are less vulnerable to common attacks since they don’t rely on widely used templates with known security flaws. Templates may use third-party plugins that introduce security risks.
- Independence From Third-Party Platforms - With a custom site, you own the code and are not locked into a specific platform. Template-based builders (like Wix or Shopify themes) may limit portability.
- Improved User Experience - A custom website can be designed with a user-centric approach, optimizing navigation and conversion rates. Templates may not provide the best UX for your specific audience.
- Long Term Savings - While the initial cost of paying a website designer in Knoxville to build a custom website is higher, it pays off in the long run with better performance, fewer limitations, and lower maintenance costs. Templates may require constant plugin purchases, updates, and workarounds.
Why Choose bluedress INTERNET MARKETING®
bluedress INTERNET MARKETING® is the top choice for custom website design in Knoxville, offering cutting-edge high-performance websites that are tailored to your brand. With a focus on aesthetics, functionality, and SEO optimization we create unique, scalable websites that will drive business growth and are built to rank. Our team of experts ensure seamless user experiences, fast loading times, and mobile responsiveness. Unlike generic templates, bluedress INTERNET MARKETING® custom codes every website for security, flexibility, and future-proofing. We are here to deliver innovative solutions that will set your website apart. Trust bluedress INTERNET MARKETING® for a professional, high-impact online presence for your business.
Choosing the right website design is a crucial decision for your business. While templates may offer a quick solution, a custom-coded website provides long-term benefits, including unique branding, better performance, enhanced security, and greater flexibility. At bluedress INTERNET MARKETING®, we are dedicated to creating high-quality, custom websites that align with your brand and business goals. If you're ready to build a website that stands out from the competition and drives real results, our expert team is here to help. Contact us today to start your journey toward a powerful, fully customized online presence.
To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Strategy Consultant headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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